PANTERA COR DE ROSA
Pantera Cor de Rosa was founded in 1985 by a family that selected the city of Braga
to start an innovation in the world of frozen pasta, bakery and pastry.
What started out as a family project ended up revealing more ambitious proportions: the Pantera Cor de Rosa brand is now spread across a considerable network of commercial establishments, being strongly consolidated in the north of the country and expanding
in the central regions. and south.
ORIGIN
The concept of the pastry derives from the Pink Panther cartoon and the original element has accompanied the portuguese brand since its foundation.
With the innovation of the brand and its establishment, it is necessary to reformulate
the image of the brand.
PROBLEM - SOLVING
Taking into account that the Pantera Cor de Rosa brand has existed since 1985, the main challenge is to bond the innovation and simplicity needed to the tradition and history associated with the brand, so that it remains recognizable to current customers.
PROBLEM - SOLVING
Considering the challenge described, our solution involves the simplification and clarity of the brand, giving it a retro style that will reflect its history.
Simultaneously, in order to represent the origin of the Pantera Cor de Rosa (pastry) and its focus on the cartoon, it is represented through its tail, providing direction and movement to the logo.
Work for MIIN DESIGN
